Kate Carter from The Cheesy Toast Shack got in touch a few weeks ago. She was preparing to take her food truck to the Edinburgh Festival, and wanted some big new menu boards. As The Cheesy Toast Shack would be located near the Gilded Balloon with other food vans, she wanted her signs to stand out.
Getting the look right
Kate makes the best cheese toasties. As she uses a hotplate and hot irons to heat and compress the toasties, she wanted to go for a rough and ready branded look. After she saw the signs I had engraved on pieces of recycled scaffolding boards for Blackhouse Watersports in Tiree, she knew that was the look she wanted. Her partner Sam was happy to chop up recycled scaffolding boards once she knew what sizes she needed.
Sizing the signs
Kate wanted to know how big she could have the signs. As the laser can accommodate pieces up to 1330mm long, that worked for her as she wanted 800 to 1000mm.
She wanted to arrange the signs in groups on each side of the truck, with one side dedicated to vegetarian options. Each set would have a logo, three menu boards, allergy information and a ‘Make Grilled Cheese Great Again’ slogan. Drinks options to be suspended from the canopy over the serving hatch. Robbie from Hasta Inc prepared the artwork, designing in flaws so that the engravings would look uneven in places to add to the branded effect.
Engraving the signs
Sam prepared the wood and brought the pieces to the workshop. Their surfaces were rough and some of the metal protective strips were still on the ends of some of the boards which were still damp from being outside.
I had shown Kate and Sam various examples of how engraving could look on different woods. We agreed that the deepest, darkest engrave possible would look best and give a good 3D effect. I added that engraving under these conditions could leave a dirty effect around the engravings which could be sanded off, the extent of which would be to do with the wood. More resinous woods like soft woods could be more affected. Kate thought that this would only add to the effect that she was after, and had seen it on Blackwater’s signs.
As time was tight before the Fringe began, I got to work straight away. After increasing the sizes of the artwork to make the text as bold as possible, it took me about a day to engrave all 15 signs. It turned out that the wetness of the wood enhanced the dirty appearance of the engravings, and Kate loved it!
Kate had bought four gorgeous ochre suede welder aprons for her staff to use. She wondered if I could engrave The Cheesy Toast Shack logo on them. After a successful test where I worked out the best machine settings to use, I engraved them all.
Kate also wanted to have some numbers for the prices laser cut from 3mm plywood. Then she could attach them to the boards and change them if required. We picked the Arial bold font to make them as chunky as possible, and added holes for nails or screws.
Kate was delighted with everything. Five hours after she’d picked everything up, the truck was all dressed up with pictures posted on Instagram!
If you’re in the area, look them up. They’re at the Gilded Balloon for the duration of the Festival.