Xander Cloudsley is a chocolatier. He started his business, The Edible Alchemist, in Glasgow this year.
He decided that he didn’t want sticky labels with his logo to put on his boxes of chocolates. Something more special was in order. After having a good look through my Instagram feed for some inspiration, he sent me a message asking if I could help.
An artwork conundrum
Xander knew that he wanted wooden circular tags about the size of a £2 coin with his logo engraved on.
When he sent me the logo file, I could see how fine the lines to be engraved were. I hoped that I could vector (line) engrave the lines to make sure they were clear.
Although he provided a pdf version of his logo which is made up of thin lines, it presented me with a few problems as illustrated by the logo image below:
- the lines making up the text, the chef and his spoon were made up of two lines where the space between the lines should be infilled
- the bubbles and the bowl were made up of single lines that should be engraved as the same thickness as the chef, spoon and text line thicknesses
I couldn’t vector engrave the lines in the first category as the laser would have drawn all the visible lines and there’d be no infill.
If I vector engraved the category 2 lines, they’d be too thin and would look lighter than the other lines of the chef, text and spoon.
What should I do?
To raster engrave or vector engrave?
Raster (fill in) engraving was the only way to go without lots of logo surgery being necessary. I saved the logo as a high quality pixellated image. This allowed me to raster engrave all the lines so they’d be the right thickness. My only remaining challenge was raster engraving such fine lines clearly!
I suggested to Xander that 3mm ply would be best for the tags. As well as being very robust and good value, it’s very pale in colour. This makes it easier for fine logos stand out without getting lost amongst wood grain.
After I made a prototype that was 30mm in diameter to make sure the lines engraved nicely, Xander decided that 40mm was closer to what he wanted. The logos on both were beautifully clear. After seeing both sizes as prototypes, he decided to place an order with a mixture of both sizes.
Engraving fine lines
The video below shows some of the tags being engraved and cut. I used a slower engraving speed to make sure all the fine lines in the logo detail looked sharp.
Branded chocolate box tags
These wooden tags are another example of a design that can work hard. Xander not only uses them as tags on his chocolate boxes. They’re handy as point of sales branding at outlets including coffee shops that sell his chocolates. The picture below was taken in Artisan Roast‘s coffee shop in Glasgow.