Strathearn Stone and Timber (SST) planned to exhibit at The Home Building and Renovating Show in Edinburgh. After rebranding and relaunching their website, they wanted to make the right impression at the exhibition and show off as much as possible! This was the moment to build an impressive stand to reflect the beauty of their products.
Mark, the MD, wanted to line the walls and floor of their stand with their wooden floor and wall panelling products. And they had a cunning idea to add branding. Knowing how good their products look when laser engraved, they asked us to engrave several pieces of panelling with their logo. These boards would be mounted in strategic places around the walls and floor of the stand to best effect.
SST sent a vector version of their logo in black and white. This was perfect as I needed to rescale it to fit comfortably within the width of the wooden boards. Jpg and png images can loose quality when resized but that doesn’t happen with vector files, so we knew that the artwork quality would be print quality. And black and white artwork is perfect as the laser engraves or doesn’t engrave. There’s no ambiguity, and the laser engraves the black areas and doesn’t engrave the white areas.
All the boards were the same width, so one piece of artwork was required to engrave all the boards. We set up the artwork so that the logo was centred on each board.
Strathearn Stone and Timber provided wooden boards from their ranges in oak and pine and brought them to the workshop and we engraved them with a nice deep raster (fil in) engrave. It was important that the branding should stand out clearly and be visible from a distance
After the boards were engraved, Strathearn cut them to size and finished them. Their stand exuded the quality and natural beauty of their products.