Shona from Holiday Essentials got in touch. Her customer, Scottish Golf Tours, wanted a welcome gift box for their American visitors. They wanted to include bespoke golf bag tags or keyrings that their customers would love so much that they’d keep using them after they returned home. Shona asked if I could help her create something special.
Designing the tags
I knew that 3mm laser ply would be perfect for making the tags as the laminated layers of wood give strength to detailed shapes and the material is well priced. We needed to find a chunky design that would be robust enough to last for years on a well used golf bag.
Shona found a fun design online in black and white and in vector format – ideal for laser cutting! Its license also allowed us to use it for commercial purposes. The details of the clubs and golf bag strap were chunky and there was space on the bag to engrave Scottish Golf Tours’ logo. Just perfect for what we needed!
Prototypes for approval
Shona came to the workshop and we made some prototypes together.
We made two samples: a keyring 75mm long and a golf bag tag 100mm long. Each sample was laser cut from 3mm laser ply and featured vector engraved golf bag detail with a raster engraved logo. As we thought the golf ball part of the logo was too small to engrave clearly, we just engraved the flag and the text. The small green box to the top left corner of the logo is a white square that covers the golf ball. This means that the laser doesn’t see it to engrave it.
Shona proudly took our samples to show Scottish Golf Tours who loved them both. It made sense to select one option. They realised that golf bag tags would be on display on golf courses more than keyrings. They wanted them to be objects of desire that their customers’ friends, family and fellow golfers would envy. Perhaps they would dream of their own visit to the Home of Golf! Scottish Golf Tours decided to proceed with the golf bag tags and placed an order with Holiday Essentials.
First production run
As the golf season was starting, there was no time to loose! The first order was for 200 tags. I made them as soon as I could and Shona compiled the gift boxes in time for Scottish Golf Tours’ first foreign visitors arriving.
Shona found beautiful leather straps which she looped through the golf bag strap to finish them.