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How to make designs work hard

How to make designs work hard

Katie Gammie makes bags and lampshades with her screen printed designs, and creates prints too. As her business is called Katie Birdie (inspired by her school nickname) she commissioned some bird shaped tags with her logo on. They would be ideal for branding her products, especially her lovely bags.

Designing the tags

Katie wanted two sizes of tags for flexibility. She sent me vector format versions of the Katie Birdie bird shape and of her logo with the text of her business name.

I suggested that 3mm plywood would work well and that I could vector engrave the inner curve of the wing rather than cut it. I made up some proofs, resizing the birdies and the text to suit. Then I made a couple of prototypes to make sure that the tiny logo text would engrave well. I often engrave very small text, but I like to test each new product incase there are any surprises!

Katie loved the prototypes and commissioned a production run of both sizes to get her started.

Katie birdie tags

Putting the tags to work

It wasn’t long before Katie was posting pictures of the tags in use on Instagram like the one above. People posted comments asking Katie if she could make key rings.

Christmas inspiration

A month or two later, Katie had another idea. Christmas was a couple of months away. She realised that her birdies would make great decorations. In her next order, she asked for quantities of both tag sizes with and without logos. Then she added some red fabric to the decorations and turned them into robins!

Here’s a picture of one that Katie made into a brooch and wore on her dungarees. The hanging hole doubles up as the robin’s eye.

Katie Birdie robin brooch on dungarees

Flexible designs

It’s great when customers can think of lots of applications for products like this to increase their sales. If artwork is in vector format, it’s easy to rescale for different applications, and design elements can be added or removed easily.

 

Have you got a product you’d like to develop but aren’t sure how? Contact us or ask for a quote.