Flahute Coffee Company signs

Alan from the Flahute Coffee Company asked if I could engrave some small signs. He wanted to mount them on strategic areas of his new coffee horse box.

Creative branding opportunity

Alan started his coffee business last year and converted a horse box as a portable coffee van. He decided to make a cover for the horse box tow bar from pieces of pallet that he’d colour washed with blue paint to match his branding. Another long piece was needed to span the width of the serving hatch. It would hide and protect the wires at the back of the waffle machines.

This box would act as a table where people could add milk and sugar to their teas and coffees, but Alan thought he could use the structure for branding and advertising too. Each piece would be engraved with Flahute’s web address and logo, and items on the menu.

When you only have a small area to work with, all space is at a premium and has to work hard for you!

Artwork and materials

Alan brought the pieces of wood to the workshop and emailed me vector files with the artwork. Each set of text was to be centrally located on each piece of wood, so I set them up in rectangles corresponding to the three sizes of the wooden pieces provided.

Then I engraved each strip of wood with full power to achieve a strong 3D effect. When this happens, there’s more risk of burned resin darkening the area around the engravings. There wasn’t much in this case, and it added to the effect that Alan wanted anyway.

Useful and beautiful

Alan collected the pieces and built up his box, and it’s really effective. All the photos were provided by him.

Have you got a product you’d like to develop but aren’t sure how? Contact us or ask for a quote.

Other blogs that you might find helpful about food truck signage include Fish and Frites festival menu boards, Oak sign for The Crepe Shack and Signs for The Cheesy Toast Shack.