Sarah and Jordan from Fish & Frites were preparing to take their gorgeous blue Citroen mobile food van to The Edinburgh Festival Fringe for the first time. They wanted to have a flexible menu board and find a way to add branding to their batter shield and asked if I could help.
Wooden menu board
Sarah’s van has an area to the right of the serving hatch that was ideal for locating a menu board. Something flexible was needed that could be altered for different occasions.
She has the idea of a board with interchangeable slats that different menu items could be engraved onto, and liked the idea that they could also be reversible to use both sides of the wood as only one side would be visible at any time. They also wanted something that they can use not just at the Festival, but afterwards at other festivals and events.
As Sarah has a joiner in the family, she asked him to make something simple and interesting. Then I could engrave each slat.
When the slats were ready, Sarah brought them round. She chose a font and we set up the artwork together to make sure she was happy with everything. After she approved a final proof, I engraved and varnished each slat.
Batter shield branding
This shield is a large piece of stainless steel bent at 90 degrees in the middle. It was added to the van give the cooking areas more protection from the weather. Sarah and Jordan thought it should also work hard to promote their business and wanted their logo engraved on it. Quite right too!
Fitting it into the machine was a challenge! When the engraved side sat in the machine, the other side (next to the ketchup bottles) had to hang out of the front during production.
As the logo was to appear in the centre of the front face, I had to scale the logo so that the engraved area would fit in the engraving bed. Part of the engraved side would be outside the engraving bed or be outside the machine entirely. 75mm diameter was the largest I could make it and Sarah was happy with that.
Finally, I had to make sure I engraved the logo the right way up! I rotated the logo 90 degrees clockwise so it would be the right way up when the shield was mounted.
Once everything was ready, I painted the engraving area with Thermark metal marking paste, let it dry and engraved the logo. Thermark leaves a lovely matt black enamel mark that stands out and is weather proof and scratch resistant. Sarah and Jordan were delighted.
Fish & Frites at the Edinburgh Festival
Fish & Frites van looks even smarter with its new features, and they cooked up a storm at Edinburgh’s Underbelly. Their fish & chips are some of the best I’ve ever had, so if you see them near you, don’t hesitate to try their delicious food!