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How unicorns are made

how unicorns are made

InkPaintPaper is an artist and illustrator in Norfolk. She makes hand painted personalised plywood decorations and signs, all to her own design.

She had ideas for new products to add to her plywood signs line. One of her wrapping paper designs has a unicorn motif, the same one that she has on her logo, and she thought it would be a fun shape for bedroom door signs. So she got in touch with LaserFlair to discuss the feasibility of her plan.

Product development

InkPaintPaper and I have worked together for a few years now. She knows that we need vector artwork to cut out shapes and understands that chunky shapes are most robust. Her artwork was perfect first time with a single hairline line surrounding each unicorn. The most vulnerable point was where the unicorn’s tail meets its body, but at 10mm wide, it not a cause for concern, especially as she wanted to use 4mm laser ply. Being formed from laminated layers in birch, plywood is inherently strong and the unicorns would would be robust enough to send through the post.


This was a pretty straight forward product development project. InkPaintPaper knew exactly what she wanted, her artwork was good, the product robust and the material choice clear.

We laser cut some prototype unicorns for InkPaintPaper to decorate and test the market with. She hand painted them and got feedback via social media. It wasn’t long before she came back with an order for a production run of unicorns in the run up to Christmas!