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How to brand furniture

how to brand furniture

Colin Semple Furniture Design got in touch with LaserFlair because Colin was looking for a way to brand his furniture. There aren’t many ways for furniture makers to leave a lasting mark on their pieces, and Colin had an idea of how he wanted to do this.

Colin’s specification

Colin wanted to have his logo engraved on shapes of wood that he could mount strategically on a range of items. And he wanted something that would look beautiful! He knew that solid wood would give the right look, and decided on oak which always engraves well. To make it easy to use them, he required regularly shaped pieces that would be easy to insert into holes for a flush fit. A 50mm diameter disc 6mm thick was settled on as a good size that would keep each piece robust and the logo readable.

Detailed logo

The greatest challenge that this project presented to LaserFlair was getting the engraving right.

Colin’s logo is very detailed and in colour. Laser engraving works best with black and white (no greyscale) where the laser either engraves or doesn’t engrave. So to keep the detail while losing the colour, Colin wanted the C and S of his initials fill in engraved. The rest of his name engraved in outline so it appeared white inside. The tree trunk and canopy required similar treatment.

To achieve this, the logo had to be converted into a vector format made up of lines rather than pixels. This meant that individual elements could be picked out to be engraved in different ways. This stage was far more time consuming than the production phase, but it only needed to be done once.

Once Colin was happy with the prototypes, we made the first batch of discs. He sent me this picture of one that he had cleverly concealed in the side of a drawer.