branding an exhibition stand

Branding an exhibition stand

Posted Posted in Corporate, Exhibitions, Signage

Strathearn Stone and Timber (SST) planned to exhibit at The Home Building and Renovating Show in Edinburgh. After rebranding and relaunching their website, they wanted to make the right impression at the exhibition and show off as much as possible! This was the moment to build an impressive stand to reflect the beauty of their products.

Engraved panels

Mark, the MD, wanted to line the walls and floor of their stand with their wooden floor and wall panelling products. And they had a cunning idea to add branding. Knowing how good their products look when laser engraved, they asked us to engrave several pieces of panelling with their logo. These boards would be mounted in strategic places around the walls and floor of the stand to best effect.

Artwork

SST sent a vector version of their logo in black and white. This was perfect as I needed to rescale it to fit comfortably within the width of the wooden boards. Jpg and png images can loose quality when resized but that doesn’t happen with vector files, so we knew that the artwork quality would be print quality. And black and white artwork is perfect as the laser engraves or doesn’t engrave. There’s no ambiguity, and the laser engraves the black areas and doesn’t engrave the white areas.

All the boards were the same width, so one piece of artwork was required to engrave all the boards.  We set up the artwork so that the logo was centred on each board.

Production

Strathearn Stone and Timber provided wooden boards from their ranges in oak and pine and brought them to the workshop and we engraved them with a nice deep raster (fil in) engrave. It was important that the branding should stand out clearly and be visible from a distance

After the boards were engraved, Strathearn cut them to size and finished them. Their stand exuded the quality and natural beauty of their products.

how unicorns are made

How unicorns are made

Posted Posted in Artists, Designers, How to, Signage, Wood

InkPaintPaper is an artist and illustrator in Norfolk. She makes hand painted personalised plywood decorations and signs, all to her own design.

She had ideas for new products to add to her plywood signs line. One of her wrapping paper designs has a unicorn motif, the same one that she has on her logo, and she thought it would be a fun shape for bedroom door signs. So she got in touch with LaserFlair to discuss the feasibility of her plan.

Product development

InkPaintPaper and I have worked together for a few years now. She knows that we need vector artwork to cut out shapes and understands that chunky shapes are most robust. Her artwork was perfect first time with a single hairline line surrounding each unicorn. The most vulnerable point was where the unicorn’s tail meets its body, but at 10mm wide, it not a cause for concern, especially as she wanted to use 4mm laser ply. Being formed from laminated layers in birch, plywood is inherently strong and the unicorns would would be robust enough to send through the post.

Prototypes

This was a pretty straight forward product development project. InkPaintPaper knew exactly what she wanted, her artwork was good, the product robust and the material choice clear.

We laser cut some prototype unicorns for InkPaintPaper to decorate and test the market with. She hand painted them and got feedback via social media. It wasn’t long before she came back with an order for a production run of unicorns in the run up to Christmas!

community art project stencils

Community art project stencils

Posted Posted in Artists, Artwork, Mylar, Signage

Pat Bray, a local artist, won a commission for an art project for Letham Glen, a lovely park in Leven, Fife.

Pat designed 37 stencils with interesting facts about the park’s history. She included stories of local witches and ghosts, performing bears, and the local miners who built the swimming pool.

The stencils were to be used with chalk spray to create signs on the ground at points of interest around the park.

Choosing materials

First, we selected a material for the stencils. It was important that the stencils were easy to carry around the park for spraying. They also had to be waterproof so they could be used outdoors, placed on the ground for spraying and washed off without damaging them.

Pat chose mylar. It’s a light, flexible, waterproof plastic, and perfect for laser cutting. It’s very robust too, so the small pieces between letters are strong enough to withstand regular usage.

Choosing a font

Next, we had to choose a font for the text. Pat wanted the insides of letters like p to remain as part of the stencil, so we picked a stencil font. There are lots to choose from, so we selected a clear one that was easy to read. The stencils had to be legible when placed on the floor.

Finally, Pat decided to have two stencil sizes. Six of the stencils had more text than the others, so we created large and small stencils to make sure all the text was legible and the text on all the stencils was the same size.

Pat was delighted with the stencils. They have withstood the rigours of park life well! They’re robust enough to use again and again to entertain and inform visitors to the park.

Reclaimed wood laser engraved sign for Old School Fabrications

Can we work with recycled wood?

Posted Posted in Exhibitions, Recycled wood, Signage

I’m often asked if we can engrave recycled wood. Here’s an example of a project where we did just that.

We  laser engraved two of these signs made from reclaimed pine for Old School Fabrications (OSF). They were for an exhibition for the National Library of Scotland in Edinburgh.

When the wood arrived for engraving, it was covered with nasty old green paint and looked awful! OSF had cut the boards to size as they were too thick for us. We just had to engrave them.

Engraving through to the good wood

We made a good, deep engrave to give a significant 3D element to the signs. This was particularly important as OSF wanted to sand the signs after engraving to get back to the good wood under the layers of paint. A pine is a softwood, this was easier to achieve than if oak had been used. Engraving using the same power and speed settings on the laser machine will always deliver a deeper engraving if a less dense wood like pine or larch is used rather than on a more dense wood like oak.

Old School Fabrications then took the engraved wood for finishing and treatment for outdoor use. As you can see, the transformation was incredible, and all the knots and imperfections in the wood added to the beauty of the signs. This picture shows one of them mounted in Edinburgh’s St Andrews Square by the pond, where OSF put a model crocodile to complete the African vibe!

We were lucky enough to get our hands on one of the signs the exhibition was finished. They were no longer required, so ours is in pride of place on the workshop wall.  It’s a great example to show customers when they visit of how they can expect engraved wood to look. And it also shows just how well reclaimed wood can scrub up.