Courteney Ritchie is a recent graphic design graduate and has started her own business, Ritchie Design. She wanted to create her own bespoke business cards and had a clever idea for a two ply laser cut card that she wanted to have laser cut and engraved. She had an idea to play on her surname and make her business cards look like Rich Tea biscuits!
Business card vector artwork
Courteney sent me artwork for the layers to be cut from brown kraft card that she had delivered to me. All the artwork was in vector format as it’s perfect for laser cutting and vector engraving, a similar process to cutting but using much less power. This allows the surface to have a good contrast mark without being in any danger of cutting through the material.
The top layer of the business cards was to be completely laser cut and the base layer was to have all the detail vector engraved so that when the layers were put together, this detail would be visible, giving more depth to the cut detail. I made a prototype and the engraving underneath the cuts really did throw the layers into sharper relief.
Engraving thin kraft card
My biggest challenge in this project was engraving the bottom layer so that the laser didn’t cut through. This kraft card was thin, and engraving on my lightest settings did cut though in places, especially at the corners of the letters where the laser slows down to change direction.
I did some tests and decided that I could use a little less power for engraving so that I’d still get consistent but lighter mark with no danger of cut through.
Finishing the business cards
I sent all the card discs to Courteney and she glued the layers and added a printed backing with her contact details. Haven’t they turned out well? Here’s her blog about personal branding where she talks aboout them.