CorporateSlate

Branding slate coasters

Branding slate coasters

Fife Chamber of Commerce wanted to create gifts that they could give to speakers at their events. Jacqui wanted something that would be good value, but classy. A gift that would be useful, and that you’d want to have on your desk and that colleagues would envy. She asked me if I could help, and I suggested slate coasters laser engraved with their logo. Slate is chunky and beautiful, and engraved really well.

Sourcing slate

The Just Slate Company is just down the road from the Fife Chamber of Commerce office in Kirkcaldy.  They import Spanish slate and make their products on site in Fife. Their products are chunky with a riven finish, with foam backing and a food safe resin finish, making them black and shiny.

Fife Chamber liked the idea of having something made and engraved locally. We agreed that as the Chamber are VAT registered that they would source the 110mm square coasters themselves and have them delivered directly to my workshop. This helped to keep the price down and I charged for artwork set up and unit engraving only.

Logo artwork

Jacqui sent several versions of the Chamber logo in colour, all in red, black and white, including a png, a giff and an eps. Eps files are vector files that are easy to rescale without loss of image quality. And in this case, changing the logo from colour to black and white was easy as the logo is relatively simple, so I could do it myself.

I rescaled the logo to 70 x 50mm. This looked good centred on the 110 x 110mm slate coasters, and sent Jacqui a proof.

Engraving slate

Once Jacqui had given me approval for the artwork, I carried on with engraving. When slate is engraved, the mark is silvery grey against the black background and it looks very smart.

It’s easy to overpower slate when engraving it. Only a small amount of power is needed. Overpowering makes the engraving appears yellowish and the engraved surface looks a bit pitted, detracting from the look of the product. Most of the slate I engrave comes from The Just Slate Company, and my usual machine settings worked well.

Fife Chamber of Commerce were so pleased with their coasters that they came back for more the following year.