Colin Grant makes wedding film through his business Orangetide Films. As part of his package, he creates presentation boxes for customers made from oak. Small boxes contain a flash drive of the film, and the large boxes also contains blu-rays and dvds.
Colin wanted to brand the plywood box lids with his logo to complete the look.
Converting the logo to black and white
The Orangetide logo is very complex and colourful. Lasers can’t engrave in colour. The colour of engravings depending on the material used and the power of the laser applied. As the laser either engraves or doesn’t engrave, black and white artwork is required for best results.
Colin sent me a black and white version of his logo in a vector file format. This was ideal. I knew I would have to resize the artwork for the two different box lid sizes. Vector artwork can be rescaled repeatedly without loss of quality.
Locating the logos
Colin settled on a large box lid size of 200 x 200mm. He wanted his whole logo on them. As there was plenty of space, he decided to have the logo sized to 135 x 135mm. I set up the logo artwork on a 200 x 200mm square so that the logo was centred between the top edge of the box and where the lid handle would be located.
On the small (98 x 80mm) box lid, Colin decided to have the text element of his logo only. This lid was much smaller, and I was worried that a lot of the full logo detail would be lost if it were scaled down so dramatically.
Colin asked me to cut and engrave all the box lids from 3mm ply so that they’d fit the box grooves.
It’s all in the detail
As the logo and the logo text were all very fine and needed to stand out, I opted for a heavier engrave.
After the first order Colin decided that he’s like the small box lid engraving to be even heavier for more definition which was easily done.