Branded coasters for Welsh Oak Frame

Branded coasters for Welsh Oak Frame

Welsh Oak Frame are award winning designers and builders of beautiful oak frame buildings across the UK. Becky, their Marketing Manager, contacted me in December to ask if I could make 120 oak coasters for a corporate event they had this month.  She wanted them to the same design as I had made for them previously with their logo centred on an oak heart at 100 x 100mm.

Tweaking the logo

Welsh Oak Frame’s logo oak frame part of the logo in white against a shaded background. When the original design was settled on, I suggested that we could either engrave this component as it was, or invert it so that the A frame shape itself was engraved along with the text. We decided that the latter option would look better on the coasters.

Sourcing oak

I had a month to make these coasters, and I knew that my biggest potential problem was sourcing the oak in time. Max McCance is a local furniture maker, and he rips up batons of oak for me to make lovely sanded strips at 6 – 7mm thick, perfect for creating coasters and other bespoke products. Thankfully, Max had the right oak in stock and made the batons for me before Christmas.

Welsh Oak Frame coaster

Making the coasters

I set up the artwork for production so that the outline of the heart was cut through, giving the coasters the tell tale dark edges.

Raster engraving the logo makes the engraving stand out much more than if their outlines alone were vector (outline) engraved. It gives the logo a pleasing 3D effect that feels satisfying in the hand as well as looking smart.

Finishing touches

After production, I sanded the coasters lightly if they needed it. Then I applied coats of oil to protect the oak and enhance the wood grain. You can see the difference it makes in the photo above. The coaster was treated, but the small heart wasn’t.

Each one looks different as the grain in each coaster is unique. That’s the real beauty of wood.


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